About Me

I’m Alex and I live with my wife and two young kids in Perth, Western Australia.

By global standards, I live a comfortable life. There is food in the pantry. A solid roof over my head. No threat of military invasion. But I’m acutely aware that a great number of people in the world are suffering unnecessarily, and I can’t help but worry about the mess we’re leaving future generations.

I enjoy writing and storytelling, and as a marketer I know the power of a story to make us feel, think and remember. This blog is my way of sharing my inner conflicts and concerns, via a series of short—and hopefully entertaining—stories.

I hope it starts some uncomfortable conversations.